RetRail’s aim is to introduce retail SMEs in the world of digital business innovation and help them to keep up with their larger counterparts to boost their sales. This project will allow companies to:
By providing the RetRail project’s results for free, smaller companies will get a great push up, the gap between them and their wealthier competitors will get shorter, and there will be a greater balance in the overall know-how in the digital retail field.
Businesses will escape from the stereotypical image of a small company that has limited, if no, skills in digital activities.
A digital upskilling will instantly boost the company’s reputation and circle of outreach, with the consumer audience viewing it as a company that looks forward, embraces innovation.
The program aspires to bring an overall upgrade to the country’s retail sector
Guide: for shop managers or owners
e-learning course: for retail employees
Training: for VET or Company Trainers
RetRail is a transnational project which teaches small retail businesses to keep up with technological evolution and new consumer trends, making them more competitive in an ever-changing market.
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