{"id":2204,"date":"2022-09-02T11:39:00","date_gmt":"2022-09-02T11:39:00","guid":{"rendered":"https:\/\/retrail.eu\/press-release\/"},"modified":"2023-01-23T09:04:32","modified_gmt":"2023-01-23T09:04:32","slug":"press-release","status":"publish","type":"post","link":"https:\/\/retrail.eu\/sl\/press-release\/","title":{"rendered":"Projekt RetRail bo spodbudil maloprodajni sektor, da ostane na teko\u010dem z novimi trendi"},"content":{"rendered":"\n<p>1.novembra 2021 se je za\u010del nov projekt Erasmus+ s ciljem motivirati maloprodajna mala in srednja podjetja, da se vklju\u010dijo v svet digitalnih poslovnih inovacij in jim pomagati, da ostanejo v koraku z ve\u010djimi partnerji in pove\u010dajo svojo prodajo. Projekt<strong> RetRail \u2013 Novi trendi v maloprodaji<\/strong>, bo zdru\u017eil znanje in izku\u0161nje organizacij iz 7 evropskih dr\u017eav \u2013 \u0160panije, Romunije, Gr\u010dije, Bolgarije, Cipra, Slovenije in Portugalske.<\/p>\n\n\n\n<p>Namen projekta je: zagotoviti bolj\u0161e prilo\u017enosti za lastnike, mened\u017eerje in izobra\u017eevalce maloprodajnih MSP, da bodo na teko\u010dem z najpomembnej\u0161imi novostmi v sektorju in bodo motivirani, da jih uvedejo v svojih podjetjih. Za zaposlene v maloprodajnih malih in srednjih podjetjih \u2013 bodo imeli zagotovljeno vi\u0161jo raven tako digitalnih kot on-site orodij, metod in inovacij. Izobra\u017eevalci in ustanove poklicnega izobra\u017eevanja in usposabljanja bodo imeli na voljo nov inovativen kurikulum, ki bo hibrid izobra\u017eevanja na podro\u010dju digitalne prodaje in prodaje na mestu, ki bo udele\u017eence opremil z vsemi novimi ve\u0161\u010dinami, ki jih sektor zahteva.<\/p>\n\n\n\n<p>Eden glavnih rezultatov projekta bo e-izobra\u017eevanje \u00bbNovi trendi v maloprodaji\u00ab za zaposlene v maloprodaji, ki bo potekalo v obliki serije izobra\u017eevalnih modulov, ki bodo na voljo na posebej oblikovani platformi. Ti moduli se bodo vrteli okoli glavnih novih trendov v maloprodaji in bodo vklju\u010devali: dru\u017ebeno trgovino, tr\u017eenje s pomo\u010djo vplivne\u017eev, spletne trgovine v prostorih brez povezave, nakupovalna do\u017eivetja z obogateno resni\u010dnostjo (AR), blagovne znamke, ki temeljijo na etiki in vrednotah, dostavo v istem dnevu, uporabo klepetalnih robotov, osebno interakcijo, ki temelji na podatkovni znanosti, pop-up trgovine in izku\u0161nje strank na lokaciji.&nbsp;<\/p>\n\n\n\n<p><em>Napredovanje projekta lahko spremljate na na\u0161ih medijskih kanalih:<\/em><\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/retrail.eu\/wp-content\/uploads\/2022\/10\/images.png\" alt=\"\" class=\"wp-image-2171\" width=\"53\" height=\"53\" srcset=\"https:\/\/retrail.eu\/wp-content\/uploads\/2022\/10\/images.png 225w, https:\/\/retrail.eu\/wp-content\/uploads\/2022\/10\/images-150x150.png 150w\" sizes=\"(max-width: 53px) 100vw, 53px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\">\n<p><br><a href=\"http:\/\/www.retrail.eu\" target=\"_blank\" rel=\"noreferrer noopener\">www.retrail.eu<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/retrail.eu\/wp-content\/uploads\/2022\/10\/036-facebook-1.png\" alt=\"\" class=\"wp-image-2191\" width=\"44\" height=\"44\" srcset=\"https:\/\/retrail.eu\/wp-content\/uploads\/2022\/10\/036-facebook-1.png 512w, https:\/\/retrail.eu\/wp-content\/uploads\/2022\/10\/036-facebook-1-300x300.png 300w, https:\/\/retrail.eu\/wp-content\/uploads\/2022\/10\/036-facebook-1-150x150.png 150w\" sizes=\"(max-width: 44px) 100vw, 44px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\">\n<p><br><a href=\"https:\/\/www.facebook.com\/RetRail.project\" target=\"_blank\" rel=\"noreferrer noopener\">RetRail Project<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>1.novembra 2021 se je za\u010del nov projekt Erasmus+ s ciljem motivirati maloprodajna mala in srednja podjetja, da se vklju\u010dijo v svet digitalnih poslovnih inovacij in jim pomagati, da ostanejo v koraku z ve\u010djimi partnerji in pove\u010dajo svojo prodajo. Projekt RetRail \u2013 Novi trendi v maloprodaji, bo zdru\u017eil znanje in izku\u0161nje organizacij iz 7 evropskih dr\u017eav [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2161,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/retrail.eu\/sl\/wp-json\/wp\/v2\/posts\/2204"}],"collection":[{"href":"https:\/\/retrail.eu\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/retrail.eu\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/retrail.eu\/sl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/retrail.eu\/sl\/wp-json\/wp\/v2\/comments?post=2204"}],"version-history":[{"count":2,"href":"https:\/\/retrail.eu\/sl\/wp-json\/wp\/v2\/posts\/2204\/revisions"}],"predecessor-version":[{"id":2426,"href":"https:\/\/retrail.eu\/sl\/wp-json\/wp\/v2\/posts\/2204\/revisions\/2426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/retrail.eu\/sl\/wp-json\/wp\/v2\/media\/2161"}],"wp:attachment":[{"href":"https:\/\/retrail.eu\/sl\/wp-json\/wp\/v2\/media?parent=2204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/retrail.eu\/sl\/wp-json\/wp\/v2\/categories?post=2204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/retrail.eu\/sl\/wp-json\/wp\/v2\/tags?post=2204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}