{"id":2203,"date":"2022-09-02T11:39:00","date_gmt":"2022-09-02T11:39:00","guid":{"rendered":"https:\/\/retrail.eu\/press-release\/"},"modified":"2023-01-23T09:04:07","modified_gmt":"2023-01-23T09:04:07","slug":"press-release","status":"publish","type":"post","link":"https:\/\/retrail.eu\/ro\/press-release\/","title":{"rendered":"Proiectul RetRail va \u00eencuraja sectorul de retail s\u0103 fie la curent cu noile tendin\u021be"},"content":{"rendered":"\n<p>La 1 noiembrie 2021, a fost lansat un nou proiect Erasmus+. Proiectul a pornit la drum cu ambi\u021bia de a motiva IMM-urile de retail s\u0103 se implice \u00een lumea inova\u021biei digitale \u00een afaceri, ajut\u00e2ndu-le s\u0103 \u021bin\u0103 pasul cu omologii lor mai mari \u0219i s\u0103-\u0219i sporeasc\u0103 v\u00e2nz\u0103rile. Proiectul RetRail \u2013 Noi tendin\u021be \u00een comer\u021bul cu am\u0103nuntul, va combina know-how-ul \u0219i expertiza organiza\u021biilor din 7 \u021b\u0103ri europene \u2013 Spania, Rom\u00e2nia, Grecia, Bulgaria, Cipru, Slovenia \u0219i Portugalia.<\/p>\n\n\n\n<p>Proiectul urm\u0103re\u0219te: s\u0103 ofere oportunit\u0103\u021bi de dezvoltare pentru proprietarii, managerii \u0219i formatorii IMM-urilor de retail, care vor fi la curent cu cele mai importante inova\u021bii din sector \u0219i vor fi motiva\u021bi s\u0103 le implementeze \u00een afacerile lor. Pentru angaja\u021bii IMM-urilor de retail &#8211; va oferi un set de metode \u0219i inova\u021bii at\u00e2t digitale, c\u00e2t \u0219i on-site. Profesorii \u0219i institu\u021biile VET vor avea la dispozi\u021bie un nou curriculum inovator, care va facilita echiparea cursan\u021bilor cu noile abilit\u0103\u021bi pe care le cere sectorul.<\/p>\n\n\n\n<p>Unul dintre principalele rezultate ale proiectului va fi cursul e-learning \u201eNew Trends in Retail\u201d pentru angaja\u021bii din Retail, care va avea forma unei serii de module educa\u021bionale g\u0103zduite pe o platform\u0103 online special conceput\u0103. Aceste module se vor axa pe principalele noi tendin\u021be \u00een retail \u0219i vor cuprinde: comer\u021b social, marketing de influen\u021b\u0103, magazine online \u00een spa\u021bii offline, experien\u021b\u0103 de cump\u0103r\u0103turi bazat\u0103 pe AR, m\u0103rci etice, livrare \u00een aceea\u0219i zi, chatbot, magazine pop-up.<\/p>\n\n\n\n<p><em>Pute\u021bi urm\u0103ri progresul proiectului pe canalele noastre media:<\/em><\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/retrail.eu\/wp-content\/uploads\/2022\/10\/images.png\" alt=\"\" class=\"wp-image-2171\" width=\"53\" height=\"53\" srcset=\"https:\/\/retrail.eu\/wp-content\/uploads\/2022\/10\/images.png 225w, https:\/\/retrail.eu\/wp-content\/uploads\/2022\/10\/images-150x150.png 150w\" sizes=\"(max-width: 53px) 100vw, 53px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\">\n<p><br><a href=\"http:\/\/www.retrail.eu\" target=\"_blank\" rel=\"noreferrer noopener\">www.retrail.eu<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/retrail.eu\/wp-content\/uploads\/2022\/10\/036-facebook-1.png\" alt=\"\" class=\"wp-image-2191\" width=\"44\" height=\"44\" srcset=\"https:\/\/retrail.eu\/wp-content\/uploads\/2022\/10\/036-facebook-1.png 512w, https:\/\/retrail.eu\/wp-content\/uploads\/2022\/10\/036-facebook-1-300x300.png 300w, https:\/\/retrail.eu\/wp-content\/uploads\/2022\/10\/036-facebook-1-150x150.png 150w\" sizes=\"(max-width: 44px) 100vw, 44px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\">\n<p><br><a href=\"https:\/\/www.facebook.com\/RetRail.project\" target=\"_blank\" rel=\"noreferrer noopener\">RetRail Project<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La 1 noiembrie 2021, a fost lansat un nou proiect Erasmus+. Proiectul a pornit la drum cu ambi\u021bia de a motiva IMM-urile de retail s\u0103 se implice \u00een lumea inova\u021biei digitale \u00een afaceri, ajut\u00e2ndu-le s\u0103 \u021bin\u0103 pasul cu omologii lor mai mari \u0219i s\u0103-\u0219i sporeasc\u0103 v\u00e2nz\u0103rile. Proiectul RetRail \u2013 Noi tendin\u021be \u00een comer\u021bul cu am\u0103nuntul, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2160,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/retrail.eu\/ro\/wp-json\/wp\/v2\/posts\/2203"}],"collection":[{"href":"https:\/\/retrail.eu\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/retrail.eu\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/retrail.eu\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/retrail.eu\/ro\/wp-json\/wp\/v2\/comments?post=2203"}],"version-history":[{"count":2,"href":"https:\/\/retrail.eu\/ro\/wp-json\/wp\/v2\/posts\/2203\/revisions"}],"predecessor-version":[{"id":2425,"href":"https:\/\/retrail.eu\/ro\/wp-json\/wp\/v2\/posts\/2203\/revisions\/2425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/retrail.eu\/ro\/wp-json\/wp\/v2\/media\/2160"}],"wp:attachment":[{"href":"https:\/\/retrail.eu\/ro\/wp-json\/wp\/v2\/media?parent=2203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/retrail.eu\/ro\/wp-json\/wp\/v2\/categories?post=2203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/retrail.eu\/ro\/wp-json\/wp\/v2\/tags?post=2203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}