{"id":1596,"date":"2019-05-10T09:37:28","date_gmt":"2019-05-10T09:37:28","guid":{"rendered":"https:\/\/retrail.eu\/getting-started\/"},"modified":"2022-04-21T10:30:47","modified_gmt":"2022-04-21T10:30:47","slug":"getting-started","status":"publish","type":"page","link":"https:\/\/retrail.eu\/pt-pt\/","title":{"rendered":"Pagina Inicial"},"content":{"rendered":"<h1><span style=\"font-size: 64px;\">RetRail<\/span>\u00a0 <br \/>NOVAS TEND\u00caNCIAS NO COM\u00c9RCIO DE RETALHO<\/h1>\n<div>\n<p>O objetivo do RetRail \u00e9 introduzir as PMEs da \u00e1rea do retalho no mundo da inova\u00e7\u00e3o digital de neg\u00f3cios, ajudando-as a acompanhar os outros comerciantes de grande dimens\u00e3o, contribuindo para o aumento das suas vendas. Este projeto permitir\u00e1 \u00e0s empresas:<\/p>\n<\/div>\n<ul>\n<li>\n<p>        <img src=\"\/wp-content\/uploads\/2022\/04\/VET-2.png\" alt=\"\"><\/p>\n<h3>Upgrade das compet\u00eancias dos funcion\u00e1rios no dom\u00ednio digital e no local de trabalho<\/h3>\n<\/li>\n<li>\n<p>        <img src=\"\/wp-content\/uploads\/2022\/04\/Upgrade-employees.png\" alt=\"\"><\/p>\n<h3>Diminuir as lacunas existentes em termos de compet\u00eancias digitais entre as PMEs e as empresas e\/ou corpora\u00e7\u00f5es de grande dimens\u00e3o.<\/h3>\n<\/li>\n<li>\n<p>        <img src=\"\/wp-content\/uploads\/2022\/04\/Shorten-gap-1.png\" alt=\"\"><\/p>\n<h3>Propriet\u00e1rios, gestores e formadores de PMEs da \u00e1rea do retalho ficar\u00e3o a par das inova\u00e7\u00f5es mais importantes do setor.<\/h3>\n<\/li>\n<li>\n<p>        <img src=\"\/wp-content\/uploads\/2022\/04\/Owners-up-to-date-1.png\" alt=\"\"><\/p>\n<h3>Os professores e as institui\u00e7\u00f5es de EFP ter\u00e3o \u00e0 sua disposi\u00e7\u00e3o um curr\u00edculo inovador, desenhado de ra\u00edz.<\/h3>\n<\/li>\n<\/ul>\n<div>\n<p>Ao disponibilizar gratuitamente os resultados do projeto RetRail, as pequenas empresas ter\u00e3o acesso a conte\u00fados que lhes permitir\u00e3o diminuir a dist\u00e2ncia face a concorrentes de maior dimens\u00e3o, contribuindo para um maior equil\u00edbrio no conhecimento na \u00e1rea do retalho digital.<\/p>\n<\/div>\n<h2>PRODUTOS\/RESULTADOS<\/h2>\n<ul>\n<li>\n<div>\n<p>As empresas ir\u00e3o distanciar-se do estereotipo associado \u00e0 imagem das pequenas empresas como possuidoras de compet\u00eancias digitais limitadas ou at\u00e9 associadas \u00e0 aus\u00eancia de conhecimento no dom\u00ednio digital<\/p>\n<ul><\/ul>\n<\/div>\n<\/li>\n<li>\n<div>\n<p>O aumento das compet\u00eancias digitais ter\u00e1 impacto imediato na reputa\u00e7\u00e3o e no meio em que a empresa atua, refor\u00e7ando a ideia do consumidor sobre estas empresas como empresas que olham para o futuro em sintonia com a inova\u00e7\u00e3o.<\/p>\n<\/div>\n<\/li>\n<li>\n<div>\n<p>O programa visa contribuir para a capacita\u00e7\u00e3o geral do setor do retalho no pa\u00eds<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p><img src=\"\/wp-content\/uploads\/2022\/04\/clay-banks-XvS-uKUoUao-unsplash-1-scaled.jpg\" alt=\"\"><\/p>\n<h2>TR\u00caS FORMAS DE ATINGIR OS OBJETIVOS<\/h2>\n<hr>\n<div>\n<p>        <img src=\"\/wp-content\/uploads\/2022\/04\/Project-guide.png\" alt=\"\"><\/p>\n<div>\n<p>Guia\/manual para gerentes ou propriet\u00e1rios de lojas<\/p>\n<\/div>\n<\/div>\n<div>\n<p>        <img src=\"\/wp-content\/uploads\/2022\/04\/e-learning-course.png\" alt=\"\"><\/p>\n<div>\n<p>Curso de e-learning para funcion\u00e1rios do retalho<\/p>\n<\/div>\n<\/div>\n<div>\n<p>        <img src=\"\/wp-content\/uploads\/2022\/04\/Training.png\" alt=\"\"><\/p>\n<div>\n<p>Forma\u00e7\u00e3o para formadores do EFP ou formadores de empresas<\/p>\n<\/div>\n<\/div>\n<p>\n    <a href=\"\/resources\/\">Saiba mais sobre os recursos educacionais do RetRail<\/a>\n<\/p>\n<p><!--more--><br \/>\n<!-- {\"name\":\"Home\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"padding\":\"xsmall\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\"},\"children\":[{\"name\":\"\",\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"content\":\"<span style=\\\"font-size: 64px;\\\">RetRail<\\\/span>\\u00a0 <br \\\/>NOVAS TEND\\u00caNCIAS NO COM\\u00c9RCIO DE RETALHO\",\"text_align\":\"center\",\"margin\":\"xlarge\",\"class\":\"uk-align-center\",\"margin_remove_bottom\":true,\"css\":\".el-element{\\n\\tbackground-image: 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\",\"column_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"image_align\":\"left\",\"image_vertical_align\":true,\"list_marker\":\"hyphen\"},\"children\":[{\"type\":\"list_item\",\"props\":{\"content\":\"\n\n<p>As empresas ir\\u00e3o distanciar-se do estereotipo associado \\u00e0 imagem das pequenas empresas como possuidoras de compet\\u00eancias digitais limitadas ou at\\u00e9 associadas \\u00e0 aus\\u00eancia de conhecimento no dom\\u00ednio digital<\\\/p>\\n\n\n<ul><\\\/ul>\"}},{\"type\":\"list_item\",\"props\":{\"content\":\"\n\n<p>O aumento das compet\\u00eancias digitais ter\\u00e1 impacto imediato na reputa\\u00e7\\u00e3o e no meio em que a empresa atua, refor\\u00e7ando a ideia do consumidor sobre estas empresas como empresas que olham para o futuro em sintonia com a inova\\u00e7\\u00e3o.<\\\/p>\"}},{\"type\":\"list_item\",\"props\":{\"content\":\"\n\n<p>O programa visa contribuir para a capacita\\u00e7\\u00e3o geral do setor do retalho no 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Este projeto permitir\u00e1 \u00e0s empresas: Upgrade das compet\u00eancias dos funcion\u00e1rios no dom\u00ednio digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":6,"comment_status":"open","ping_status":"open","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/retrail.eu\/pt-pt\/wp-json\/wp\/v2\/pages\/1596"}],"collection":[{"href":"https:\/\/retrail.eu\/pt-pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/retrail.eu\/pt-pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/retrail.eu\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/retrail.eu\/pt-pt\/wp-json\/wp\/v2\/comments?post=1596"}],"version-history":[{"count":19,"href":"https:\/\/retrail.eu\/pt-pt\/wp-json\/wp\/v2\/pages\/1596\/revisions"}],"predecessor-version":[{"id":1956,"href":"https:\/\/retrail.eu\/pt-pt\/wp-json\/wp\/v2\/pages\/1596\/revisions\/1956"}],"wp:attachment":[{"href":"https:\/\/retrail.eu\/pt-pt\/wp-json\/wp\/v2\/media?parent=1596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}