{"id":1599,"date":"2019-05-10T09:37:28","date_gmt":"2019-05-10T09:37:28","guid":{"rendered":"https:\/\/retrail.eu\/getting-started\/"},"modified":"2023-01-23T08:48:16","modified_gmt":"2023-01-23T08:48:16","slug":"getting-started","status":"publish","type":"page","link":"https:\/\/retrail.eu\/es\/","title":{"rendered":"P\u00e1gina de Inicio"},"content":{"rendered":"<h1><span style=\"font-size: 64px;\">RetRail<\/span>\u00a0 <br \/>NUEVAS TENDENCIAS EN COMERCIO MINORISTA<\/h1>\n<div>\n<p>El objetivo de RetRail es la introducci\u00f3n de las pymes en el mundo de la innovaci\u00f3n empresarial digital y ayudarlas a seguir el ritmo de sus competidores m\u00e1s grandes para impulsar sus ventas. Este proyecto permitir\u00e1 a las empresas:<\/p>\n<\/div>\n<ul>\n<li>\n<p>        <img src=\"\/wp-content\/uploads\/2022\/04\/Upgrade-employees.png\" alt=\"\"><\/p>\n<h3>Actualizar el conjunto de las habilidades de los empleados tanto en tareas digitales como en tareas presenciales.<\/h3>\n<\/li>\n<li>\n<p>        <img src=\"\/wp-content\/uploads\/2022\/04\/Shorten-gap-1.png\" alt=\"\"><\/p>\n<h3>Reducir la brecha de las habilidades digitales entre las pymes y las grandes empresas.<\/h3>\n<\/li>\n<li>\n<p>        <img src=\"\/wp-content\/uploads\/2022\/04\/Owners-up-to-date-1.png\" alt=\"\"><\/p>\n<h3>Propietarios, gerentes y formadores de pymes minoristas se pondr\u00e1n al d\u00eda sobre las innovaciones m\u00e1s importantes del sector.<\/h3>\n<\/li>\n<li>\n<p>        <img src=\"\/wp-content\/uploads\/2022\/04\/VET-2.png\" alt=\"\"><\/p>\n<h3>Los profesores y las instituciones de FP tendr\u00e1na su disposici\u00f3n un nuevo curriculum innovador. <\/h3>\n<\/li>\n<\/ul>\n<div>\n<p>Al recibir gratuitamente los resultados del proyecto RetRail, las empresas m\u00e1s peque\u00f1as recibir\u00e1n un gran impulso, se acortar\u00e1 la distancia que las separa de sus competidores m\u00e1s ricos y habr\u00e1 un mayor equilibrio en los conocimientos generales en el campo del comercio minorista digital.<\/p>\n<\/div>\n<h2>RESULTADOS<\/h2>\n<ul>\n<li>\n<div>\n<p>Las peque\u00f1os comercios escapar\u00e1n de la imagen estereotipada de una peque\u00f1a empresa con escasas o nulas competencias en actividades digitales.<\/p>\n<ul><\/ul>\n<\/div>\n<\/li>\n<li>\n<div>\n<p>Una mejora de las habilidades digitales impulsar\u00e1 instant\u00e1neamente la reputaci\u00f3n de la empresa y su \u00e1rea de influencia. Los clientes la ver\u00e1n como una empresa que mira hacia adelante, que abraza la innovaci\u00f3n.<\/p>\n<\/div>\n<\/li>\n<li>\n<div>\n<p>El programa aspira a traer una mejora general al sector minorista del pa\u00eds.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p><img src=\"\/wp-content\/uploads\/2022\/04\/clay-banks-XvS-uKUoUao-unsplash-1-scaled.jpg\" alt=\"\"><\/p>\n<h2>TRES MANERAS DE ALCANZARLO<\/h2>\n<hr>\n<div>\n<p>        <img src=\"\/wp-content\/uploads\/2022\/04\/Project-guide.png\" alt=\"\"><\/p>\n<div>\n<p>Gu\u00eda para propietarios y gestores de comercios minoristas<\/p>\n<\/div>\n<\/div>\n<div>\n<p>        <img src=\"\/wp-content\/uploads\/2022\/04\/e-learning-course.png\" alt=\"\"><\/p>\n<div>\n<p>Cursos de e-learning para empleados del sector minorista<\/p>\n<\/div>\n<\/div>\n<div>\n<p>        <img src=\"\/wp-content\/uploads\/2022\/04\/Training.png\" alt=\"\"><\/p>\n<div>\n<p>Formaci\u00f3n para formadores de FP o empresas<\/p>\n<\/div>\n<\/div>\n<p>\n    <a href=\"\/resources\/\">M\u00e1s informaci\u00f3n sobre los recursos educativos de RetRail<\/a>\n<\/p>\n<p><!--more--><br \/>\n<!-- {\"name\":\"Home\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"padding\":\"xsmall\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\"},\"children\":[{\"name\":\"\",\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"content\":\"<span style=\\\"font-size: 64px;\\\">RetRail<\\\/span>\\u00a0 <br \\\/>NUEVAS TENDENCIAS EN COMERCIO MINORISTA\",\"text_align\":\"center\",\"margin\":\"xlarge\",\"class\":\"uk-align-center\",\"margin_remove_bottom\":true,\"css\":\".el-element{\\n\\tbackground-image: url(https:\\\/\\\/retrail.eu\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/customer-in-shop-with-smarthphone-overlay-1.png);\\n    background-repeat: no-repeat;\\n    background-size: cover;\\n        padding-top: 28vh;\\n    \\tpadding-bottom: 28vh;\\n    color: #fff;\\n    font-weight: 900;\\n    text-shadow: 0px 0px 5px black;\\n    \\n}\\n\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"\"},\"children\":[]}]}],\"name\":\"Hero\"},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"default\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\"},\"children\":[{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"text_size\":\"large\",\"text_align\":\"center\",\"content\":\"\n\n<p>El objetivo de RetRail es la introducci\\u00f3n de las pymes en el mundo de la innovaci\\u00f3n empresarial digital y ayudarlas a seguir el ritmo de sus competidores m\\u00e1s grandes para impulsar sus ventas. Este proyecto permitir\\u00e1 a las empresas:<\\\/p>\",\"dropcap\":false}},{\"type\":\"grid\",\"props\":{\"show_title\":true,\"show_meta\":true,\"show_content\":true,\"show_image\":true,\"show_link\":true,\"grid_default\":\"1\",\"grid_medium\":\"2\",\"filter_style\":\"tab\",\"filter_all\":true,\"filter_position\":\"top\",\"filter_align\":\"left\",\"filter_grid_width\":\"auto\",\"filter_grid_breakpoint\":\"m\",\"title_hover_style\":\"reset\",\"title_element\":\"h3\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_text\":\"Read more\",\"link_style\":\"default\",\"margin\":\"\",\"item_animation\":true,\"maxwidth\":\"2xlarge\",\"block_align\":\"center\",\"text_align\":\"center\",\"lightbox\":false,\"lightbox_image_width\":\"250\",\"lightbox_image_height\":\"250\",\"image_width\":\"150\",\"image_height\":\"150\",\"title_style\":\"lead\",\"panel_padding\":\"\"},\"children\":[{\"type\":\"grid_item\",\"props\":{\"content\":\"\",\"title\":\"Actualizar el conjunto de las habilidades de los empleados tanto en tareas digitales como en tareas presenciales.\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/04\\\/Upgrade-employees.png\"}},{\"type\":\"grid_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2022\\\/04\\\/Shorten-gap-1.png\",\"title\":\"Reducir la brecha de las habilidades digitales entre las pymes y las grandes empresas.\"}},{\"type\":\"grid_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2022\\\/04\\\/Owners-up-to-date-1.png\",\"title\":\"Propietarios, gerentes y formadores de pymes minoristas se pondr\\u00e1n al d\\u00eda sobre las innovaciones m\\u00e1s importantes del sector.\"}},{\"type\":\"grid_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2022\\\/04\\\/VET-2.png\",\"title\":\"Los profesores y las instituciones de FP tendr\\u00e1na su disposici\\u00f3n un nuevo curriculum innovador. \",\"content\":\"\"}}]},{\"type\":\"text\",\"props\":{\"margin\":\"large\",\"column_breakpoint\":\"m\",\"text_size\":\"large\",\"text_align\":\"center\",\"content\":\"\n\n<p>Al recibir gratuitamente los resultados del proyecto RetRail, las empresas m\\u00e1s peque\\u00f1as recibir\\u00e1n un gran impulso, se acortar\\u00e1 la distancia que las separa de sus competidores m\\u00e1s ricos y habr\\u00e1 un mayor equilibrio en los conocimientos generales en el campo del comercio minorista digital.<\\\/p>\"}}]}],\"props\":{\"row_gap\":\"collapse\"}}]},{\"name\":\"outcome\",\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"default\",\"image_size\":\"cover\",\"padding_remove_bottom\":false,\"padding_remove_top\":false,\"animation\":\"slide-bottom-medium\",\"animation_delay\":\"200\",\"image_position\":\"center-center\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"padding\":\"large\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-2\"},\"children\":[{\"name\":\"\",\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"content\":\"RESULTADOS\",\"maxwidth\":\"large\",\"title_style\":\"heading-small\"}},{\"name\":\"\",\"type\":\"divider\",\"props\":{\"divider_element\":\"div\",\"divider_style\":\"small\"}},{\"type\":\"list\",\"props\":{\"show_image\":true,\"show_link\":true,\"list_type\":\"vertical\",\"list_element\":\"ul\",\"list_horizontal_separator\":\", \",\"column_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"image_align\":\"left\",\"image_vertical_align\":true,\"list_marker\":\"hyphen\"},\"children\":[{\"type\":\"list_item\",\"props\":{\"content\":\"\n\n<p>Las peque\\u00f1os comercios escapar\\u00e1n de la imagen estereotipada de una peque\\u00f1a empresa con escasas o nulas competencias en actividades digitales.<\\\/p>\\n\n\n<ul><\\\/ul>\"}},{\"type\":\"list_item\",\"props\":{\"content\":\"\n\n<p>Una mejora de las habilidades digitales impulsar\\u00e1 instant\\u00e1neamente la reputaci\\u00f3n de la empresa y su \\u00e1rea de influencia. Los clientes la ver\\u00e1n como una empresa que mira hacia adelante, que abraza la innovaci\\u00f3n.<\\\/p>\"}},{\"type\":\"list_item\",\"props\":{\"content\":\"\n\n<p>El programa aspira a traer una mejora general al sector minorista del pa\\u00eds.<\\\/p>\"}}]}]},{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/04\\\/clay-banks-XvS-uKUoUao-unsplash-1-scaled.jpg\",\"image_box_shadow\":\"medium\"}}]}]}]},{\"name\":\"three ways of achieving it\",\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"default\",\"image_size\":\"cover\",\"padding_remove_bottom\":false,\"padding_remove_top\":true,\"animation\":\"slide-bottom-medium\",\"animation_delay\":\"200\",\"image_position\":\"center-center\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"padding\":\"small\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"\"},\"children\":[{\"name\":\"\",\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"content\":\"TRES MANERAS DE ALCANZARLO\",\"maxwidth\":\"large\",\"title_style\":\"heading-small\"}},{\"name\":\"\",\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\",\"divider_style\":\"small\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-3,1-3,1-3\",\"match\":true},\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Read more\",\"title_hover_style\":\"reset\",\"title_element\":\"div\",\"title_align\":\"left\",\"title_grid_width\":\"auto\",\"title_grid_breakpoint\":\"\",\"meta_style\":\"h5\",\"meta_align\":\"below-content\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"margin\":\"default\",\"title\":\"\",\"meta\":\"\",\"content\":\"\n\n<p>Gu\\u00eda para propietarios y gestores de comercios minoristas<\\\/p>\",\"title_style\":\"heading-medium\",\"title_color\":\"background\",\"title_grid_column_gap\":\"small\",\"meta_color\":\"muted\",\"meta_margin\":\"remove\",\"attributes\":\".el-title { line-height: 0.8; 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Este proyecto permitir\u00e1 a las empresas: Actualizar el conjunto de las habilidades de los empleados tanto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":6,"comment_status":"open","ping_status":"open","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/retrail.eu\/es\/wp-json\/wp\/v2\/pages\/1599"}],"collection":[{"href":"https:\/\/retrail.eu\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/retrail.eu\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/retrail.eu\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/retrail.eu\/es\/wp-json\/wp\/v2\/comments?post=1599"}],"version-history":[{"count":15,"href":"https:\/\/retrail.eu\/es\/wp-json\/wp\/v2\/pages\/1599\/revisions"}],"predecessor-version":[{"id":2417,"href":"https:\/\/retrail.eu\/es\/wp-json\/wp\/v2\/pages\/1599\/revisions\/2417"}],"wp:attachment":[{"href":"https:\/\/retrail.eu\/es\/wp-json\/wp\/v2\/media?parent=1599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}